About Us
WELCOME TO SMOOTHIE FACTORY
What began as a single store in Carrollton, Texas, USA has grown into an international brand operating around the world. Smoothie Factory stores blend up global favorites like our signature Strawberry Patch™, Green Tea Chia™, and Pomegranate Plus™.
Since the company’s founding in 1996, the Smoothie Factory brand has become recognized for excellence in service, quality, and value. Below are a few highlights of our founding, history, and amazing growth over the years.
Smoothie Factory was founded by James Villasana, an Olympic athlete who loved sports, health, and wellness
Before becoming an Olympic athlete, James struggled to find healthy and nutritious meal options served quickly and at affordable prices. While training, he knew the health benefits that whole foods and real fruits (without concentrates, purees, sorbets, or excessive sugar) could have on athletic performance and recovery. So he sought to create smoothies made at home with better ingredients, better nutrition, and a better taste. Read more…
Smoothie Factory had its humble beginnings in 1992 when James Villasana was training for the 1992 Barcelona Olympics. During that period, while training 3X per day, time was at a premium, and it was essential to eat healthy meals throughout the day.
One of the challenges he faced was finding a source of quick-served quality meals at affordable prices, as the only place to find them at the time was in high-end food establishments. He knew there had to be a better way.
The breakthrough moment came when looking for high protein smoothies at affordable prices that he could consume multiple times per day. However, he was unable to afford what other establishments at the time were charging. To make matters worse, most brands at that time only offered smoothies made with syrups, sorbets, and concentrates instead of real whole food ingredients. Combine this with preservatives and processed sugars, and it was a recipe for disaster while training for the Olympics. Most brands in the market today still utilize processed ingredients!
As a result, he began creating his own high-quality smoothies made with real fruits only to aid him in his training. It wasn’t long before his team mates began asking for them as well. Over the years, James perfected his recipes while earning his degree in hotel and restaurant management, as he was passionate about sharing his healthy creations with others.
Fast forward to 1996, after the encouragement of family and friends, Smoothie Factory was born as a way to share his recipes with others. What began as a single store in Carrollton, Texas, USA has grown into an international brand.
Today, the Smoothie Factory brand serves up healthy, innovative, and unique products beyond smoothies and has grown over the years to include a balanced mix of fresh squeezed juices, authentic frozen yogurt, juice cleanse programs, superfood bowls, and healthy lite foods. Customers around the world are enjoying the benefits of healthy meals made with real food!
Today, the world can’t get enough of Smoothie Factory.
We enjoy sharing our energy and passion for the brand and innovative and unique ‘Healthier Side of Life’ product offerings. Our ‘Yes We Can’ attitude has taken us far and thanks to our hard work and help from extraordinary franchise partners, Smoothie Factory operates in more international markets that any other juice bar brand.
The Smoothie Factory History
The first smoothie Factory store opened in Carrollton, Texas, USA in 1996
The success of the first location led to the opening of the first franchise store the very next year
In 2000, the Smoothie Factory brand hit its stride and operated in 25 states within the state of Texas, USA
In 2007, the first of several franchised locations open outside the state of Texas, USA in Georgia, Louisiana, and New Jersey
In 2009, the brand grew to over 60 stores in 9 states within the USA
Interest to develop the brand in other countries grew and in 2011, the first international store was opened in Shenzhen, China.
The Smoothie Factory brand begins offering additional menu offerings beyond smoothies and juices
Smoothie Factory has master franchise partners for 18 countries around the world
Smoothie Factory UAE looks forward to introducing the brand to guests across the country as we open stores in the years ahead.
