Smoothie Factory Announces Entry into New Zealand
Dallas, Texas, USA (November 14, 2023) – Smoothie Factory International announced it has signed a master franchise agreement with Shri Rang Smoothies Limited to begin developing Smoothie Factory stores in New Zealand. The franchise agreement initially calls for the development of stores within the central region over the next several years. An exclusive grant has also been signed for the development of stores within the northern and southern regions.
“As we continue Smoothie Factory’s international expansion, we’re very pleased to announce our upcoming entry into New Zealand,” said James Villasana, President of Smoothie Factory International. The Director of our new franchise group, Vrajnish Joshi, has a wealth of local retail and business experience and a strong history of teamwork in business development. We look forward to working with him as we introduce Smoothie Factory’s high-quality products to guests in New Zealand.”
New Zealand presents a tremendous growth opportunity for Smoothie Factory. The consumption of smoothies continues to grow in New Zealand because of the health benefits. In addition, New Zealand is a major global producer of fruit and fruit juices. Kiwis love their juice and are some the highest consumers of juice in the world. In fact, 7.4% of all beverages consumed by New Zealanders is juice.
The first store is scheduled to open in early 2024 in Palmerston North – a city on New Zealand’s North Island with a youthful feel and populated enough to enjoy all the perks of the big city. The Smoothie Factory model store will be 110sm with full seating, and feature the brand’s wide range of delicious and healthy products, including real fruit smoothies, freshly squeezed juices, acai bowls, frozen yogurt, coffees, wraps, sandwiches, salads, and more.
“New Zealand is a dynamic market, and we believe that Smoothie Factory’s innovative combination of great-tasting healthy food and beverages served up in a fast and friendly environment at affordable prices will resonate with the New Zealand consumer,” said Vrajnish Joshi, Managing Director of Shri Rang Smoothies Limited.
Smoothie Factory is a leader in today’s juice bar industry with master franchise partners for Australia, Bahrain, Cayman Islands, China, Cyprus, Hong Kong, India, Iraq, Kuwait, Macau, New Zealand, Ireland, Northern Ireland, Qatar, Saudi Arabia, Taiwan, the United Kingdom, and Vietnam.
